“Content manager” is probably the best way to describe me on the job. When people in my organization at Cisco need writing or editing done as part of marketing outreach, I am their first stop.
I began my career at Cisco largely as an editor within the content development sphere of the company’s training and certification business. I strove for the opportunity to write by taking on long-term stretch assignments, such as writing for Cisco’s employee news or playing a leading role putting together the company’s environmental awareness newsletter. A switch to the marketing component of training and certification six years ago has vastly increased my versatility as a writer and manager of the team’s content assets. I can now confidently create white papers on technical topics, take a more conversational approach with blogging or social media, put a human face on the business with customer success stories, or craft email messaging for directors that is cogent yet crisp.