I have proven writing experience at Cisco, encompassing white papers, blogs, customer success stories, news and feature stories, social media, e-books, newsletters, and email and web copy.
Delight business-to-consumer and business-to-business audiences with meaningful, compelling, and inspiring content that drives them to the training and certification marketing pipeline. Thorough research and a strong grasp on the value proposition are key to making this happen.
Be committed to understanding the customer journey and finding new and exciting ways to enrich a lifelong learning experience while generating leads. The focus is upon connecting with the customer on a human level and helping them tell their story, not ours.