415-283-5541 pfitzzzz@comcast.net

Gary Pfitzer

I have proven writing experience at Cisco, encompassing white papers, blogs, customer success stories, news and feature stories, social media, e-books, newsletters, and email and web copy.

White Papers

I’ve managed a project of 42 technical and business white papers, and have written four of my own, presented here.

Blogs

View more than 60 blog posts that I have written on technical and business topics for the Cisco Learning Network, our online learning community.

Case Studies

My case studies (customer success stories), plus an e-book, showcase those who have used certification to overcome business or career challenges.

Additional Content Creation

Here are samples of my other work: feature writing for the employee news, “Think Green, Act Green” newsletters, social media, and additional web content.

Guiding Principles

Delight business-to-consumer and business-to-business audiences with meaningful, compelling, and inspiring content that drives them to the training and certification marketing pipeline. Thorough research and a strong grasp on the value proposition are key to making this happen.

Be committed to understanding the customer journey and finding new and exciting ways to enrich a lifelong learning experience while generating leads. The focus is upon connecting with the customer on a human level and helping them tell their story, not ours.

Be a force on the team who brings clarity, organization, and vitality to its communication and presentation of content and thereby contributes to demand. In turn, welcome collaboration with others and the expertise that they can bring to content creation projects. It takes a team.