Gary Pfitzer
I have proven writing experience at Cisco, encompassing white papers, blogs, customer success stories, news and feature stories, social media, e-books, newsletters, and email and web copy.
White Papers
I’ve managed a project of 42 technical and business white papers, and have written four of my own, presented here.
Blogs
View more than 60 blog posts that I have written on technical and business topics for the Cisco Learning Network, our online learning community.
Case Studies
My case studies (customer success stories), plus an e-book, showcase those who have used certification to overcome business or career challenges.
Additional Content Creation
Here are samples of my other work: feature writing for the employee news, “Think Green, Act Green” newsletters, social media, and additional web content.
Guiding Principles
Delight business-to-consumer and business-to-business audiences with meaningful, compelling, and inspiring content that drives them to the training and certification marketing pipeline. Thorough research and a strong grasp on the value proposition are key to making this happen.
Be committed to understanding the customer journey and finding new and exciting ways to enrich a lifelong learning experience while generating leads. The focus is upon connecting with the customer on a human level and helping them tell their story, not ours.